Guides for mountain businesses

How-tos

• Do you need a website if you have Facebook?

  A plain answer for a mountain business that already has a Facebook page.

• Website mistakes small mountain businesses make

  Your site should say what you do, stay current, and make it easy to call, book, or visit.

• What to expect with a new mountain business website

  A clear scope, a site that works on a phone, and a website you own.

• Why one website platform for ongoing mountain marketing

  Why Mark recommends the website platform he builds and supports for ongoing work.

• How knowledge-base phone interviews fill your website

  Phone interviews that gather an owner's experience, services, questions, and stories for the website.

• How to tell which marketing is working

  A plain guide for a mountain business that wants to see which marketing is bringing people in.

• What changed in SEO and what still works

  What Mark Kendrick still uses in SEO for a mountain business, what long city-name pages no longer do alone, and why he does not believe SEO is dead.

• How to show up in ChatGPT for a local business

  How to show up in ChatGPT for a local business in Big Bear or Lake Arrowhead: a verified listing, real reviews, and a page that answers the question.

• How to get your business on Google Maps

  How to get your business on Google Maps, including Google Business Profile management in Big Bear, Lake Arrowhead, Running Springs, and Crestline.

• How mountain businesses get more Google reviews

  A short guide for a Running Springs or other mountain business that wants more reviews from real customers.

• Why local visits matter for marketing

  A plain guide to why Mark visits a mountain business before he recommends a plan.

• Starting a new business on the mountain

  What a new mountain business should settle early: customers, contact details, the website, listings, and a way to see which inquiries are useful.

• Website photos for mountain businesses

  How a mountain business can use current photos, including sharp phone photos, so customers see the real place.

Visitors and seasons

• Answer visitor questions before they come

  A plain guide for a mountain business whose visitors ask the same questions before they leave home.

• Helping first-time visitors find your business

  A plain guide for a mountain business that a first-time visitor still has to find.

• Lake Arrowhead favorites for local businesses

  What Mark notices in Lake Arrowhead, from a first visit to the busiest seasons.

• Marketing to Orange County visitors

  Help people planning from Orange County find your San Bernardino Mountains business. Clear information, an easy next step, and no promised rankings.

• Marketing to tourists vs year-round residents

  Visitors and year-round neighbors look for different things. The website should make the right services easy to find.

• Reaching second-home owners who live down the hill

  Many second-home owners start looking from down the hill, while they are still at their primary home.

• Marketing to summer recreation visitors

  A plain guide for a mountain business getting the website ready before summer visitors arrive.

• Season-by-season marketing

  Season-by-season marketing for San Bernardino Mountains businesses: snow season, summer, and slower months. Prepare the website before customers return.

• Big Bear Lake vs Big Bear City for business owners

  A plain guide for an owner whose customers search Big Bear, Big Bear Lake, and Big Bear City.

• Big Bear vs Lake Arrowhead for businesses

  How Big Bear and Lake Arrowhead can feel different for a business, and how to plan from the customers a business actually serves.

Industries

How the work applies to lodging, dining, trades, shops, rentals, venues, and local services.

• Industries

  How Kendrick Mountain Consulting applies websites, SEO, AEO, and GEO for lodging, dining, trades, and other mountain businesses.

• Websites and SEO for hotels, lodges, motels, resorts, and bed-and-breakfasts

  Websites and SEO for mountain hotels, lodges, motels, resorts, and bed-and-breakfasts. Stay details and a booking button that works on a phone.

• Websites for Vacation Rentals

  Vacation rental website design in Big Bear and Lake Arrowhead. Open dates, guest questions, and a booking path that can keep your calendar.

• Websites and SEO for mountain restaurants

  Websites and SEO for mountain restaurants. On a phone, the current menu, hours, location, parking, and a way to call or reserve should be easy to find.

• Websites for mountain trades and home-service businesses

  Websites for mountain plumbers, electricians, and heating and cooling companies. Clear service pages, real project photos, and an easy way to call.

• Websites for mountain shops and retail

  Websites for mountain shops. Hours, directions, and what the shop sells should be easy to find on a phone.

• Websites for ski, bike, and boat rentals

  Websites for ski, bike, and boat rentals. Equipment, prices, pickup, and booking should be easy to find on a phone.

• Websites for mountain event venues and weddings

  Websites for mountain event venues and weddings. Capacity, what a price includes, and the inquiry path should be easy to find.

• Websites for mountain real estate agents

  Websites for mountain real estate agents. Local knowledge and buyer and seller questions sit alongside the listings.

• Websites for land development consultants

  Websites for land development consultants. Project types, services, geographic focus, and the consultant's role should be clear.

• Websites for mountain property management

  Websites for mountain property management. Owners, tenants, and association residents each need a clear path.

• Websites for mountain salons, spas, and wellness

  Websites for mountain salons, spas, and wellness businesses. Services, prices, location, and booking should be easy to find.

• Websites for mountain nonprofits and community groups

  Websites for mountain nonprofits and community groups. The work is scoped as an individual project, with a clear way to participate.