Interviewing owners for website content

Once an owner has already answered a point, the next interview should go deeper on that point or fill a hole that is still empty. A fresh copy of the same questions does not add a fact.

Here’s the deal. He writes the next batch from the notes already in hand.

The batch stays short so it can be answered by talking or by writing. The phone path collects knowledge-base answers. Email is where a longer explanation and photos can ride along.

He then sorts the material and marks any line where the transcription is unclear, so a muddy phrase is not published as if it were settled.

The phone system that collects those answers is described in how knowledge-base phone interviews fill your website.

An owner who fixes an AI draft teaches more than an owner who simply agrees. The fix shows what is particular to that business, or what the draft got wrong.

A question that nobody answered stays a gap. It is not permission to invent a personal experience and put it on the site.

How confirmed owner knowledge becomes pages is on turning owner knowledge into website content.

A few focused answers can move a page forward without asking the owner for a long writing session.

One vacation-rental test covered six questions in about three and a half minutes. That clock time belongs to that test. It is not a length he guarantees for every interview.

One answer that earned a place on a site: Cyndi uses 360-degree tours and YouTube videos so buyers can look at a property when they cannot be there in person. The page can then explain that process, instead of a generic line about customer service.

The mountain real estate page is websites for mountain real estate agents.

Owners can speak in their ordinary way. An imperfect memory, or a point they are unsure about, can stay in the notes. He can clean up the wording and keep the meaning.

Keeping the questions in the same order makes the notes easier to review and easier to use on the page later.