Lessons from golf business websites

The websites and the content covered lessons, tournaments, catering, weddings, and the pro shop. Earlier related work also included golfer profiles, fundraising support, scheduling, video production, and e-commerce.

Those were related projects over time. They were not necessarily one website. Clients are not named here.

Someone planning a wedding needs different information from someone booking a lesson. That split is the part he still uses when he organizes service pages.

A site should carry more than the most obvious offer. Each activity the business actually provides should be understandable, with a straightforward way to inquire.

How a mountain venue page uses that split is on websites for mountain event venues and weddings.

His own involvement in golf gave him firsthand familiarity with those customers and those services. The pages were built around the different reasons a person would contact a golf business.

He would rather be able to show the starting point, the changes, and the inquiries that followed, with dates, instead of relying mainly on memory. This page does not present measurements, screenshots, or a named project.

Real quick. A lodge that also hosts gatherings, a shop with more than one kind of buyer, or a restaurant with a catering offer on the side can each need its own page. The page exists because the lead is different.

It is not a second page that only swaps a town name. If the activity is not one the business actually offers, it does not get a page.

How a shop site gets organized around what people look for is on websites for mountain shops and retail.

How a real job is written up, when it can be shared, is in putting a real job on your website.