Mark Kendrick

Who Kendrick Mountain Consulting is

Kendrick Mountain Consulting is a web design and SEO business in the San Bernardino Mountains of Southern California, run by Mark Kendrick. Mark builds websites and does SEO, AEO, and GEO for local businesses, mostly in Big Bear and Lake Arrowhead. Call (909) 443-2260.

Mark Kendrick started Kendrick Mountain Consulting to help San Bernardino Mountains businesses get found online and turn that attention into customers. Website development, SEO, AEO, and GEO — with someone who is actually here.

He serves Southern California, with a primary focus on the San Bernardino Mountains. Big Bear and Lake Arrowhead are the main towns, and he also works with remote clients nationwide, many of them through referrals. He particularly enjoys helping mountain businesses reach residents, second-home owners, and seasonal visitors.

He is available year-round and can communicate seven days a week. He is generally in the mountains Tuesday through Friday. In-person sessions are by appointment. The site lists service towns. A meeting is a chance to visit the business and build a plan around the customers the owner wants to reach.

You get a local person you can talk to, a strategy you understand, and a clear record of the work.

Who you will work with

You work directly with Mark Kendrick. He is your main contact from start to finish, and he reviews and approves the work on your account.

Behind the scenes, Mark uses a team of AI assistants to handle the detail work faster. Each assistant has one job. Depending on your plan, that can include:

• Website updates, new pages, and SEO
• Your Google Business Profile and Google posts
• Review requests and replies
• Social media posts
• How your business shows up in AI search, like ChatGPT and Google’s AI answers
• Local backlinks
• Monthly reports
• Newsletters, as an add-on
• Invoices and billing

The assistants prepare the work and check in with Mark, and Mark makes the final decisions. Anything that goes to you or out in your name gets his approval. You get one person you can call, and a system that keeps your marketing moving every week.

Monthly plans are on pricing. Review requests and replies are in how mountain businesses get more Google reviews.

Services

The work is website development, the SEO, AEO, and GEO overview, and AI search optimization when the question is what happens inside an AI tool. Also local SEO, a review of the site you already have, and turning owner knowledge into website content. Big Bear has its own pages for website design and local SEO. Lake Arrowhead does too: website design and local SEO. Phone care is on every monthly plan. Full Care (Plans 7–10) includes one in-person visit a year, and Plan 6 includes that yearly visit as well. Pricing has the plan list. To set a time, call (909) 443-2260 or use the contact form. He is in the mountains Tuesday through Friday.

How a project starts

He likes the saying “two ears and one mouth.” Before recommending a direction, he wants to hear what the owner needs: which services to grow, who they are trying to reach, and what has been frustrating. That includes whether the business serves year-round residents, seasonal visitors, or both, and how customers already arrive — referrals, social, print, radio, or the website. How that interview becomes pages is on turning owner knowledge into website content. Why the visit comes first is in why local visits matter for marketing.

When he reviews a site, he looks at when it was last updated, whether the information is accurate, and whether it still matches the owner’s goals. He also looks at how people search and whether it is easy to call, visit, book, or ask for more information.

Owners often cannot tell what an SEO company has actually done. His service includes a log of completed work tied to the agreed strategy: what changed, why it mattered, and what comes next.

More than 25 years with websites and online businesses

Mark has more than 25 years of experience with website marketing, online businesses, video production, and creating products for clients. One of his biggest interests has been generating leads and turning online attention into customers.

His start in web development came through golf. He and his best friend needed a website to raise money to compete professionally — before Facebook and MySpace. That grew into profiles and a scheduling platform for golf professionals, then golf video and e-commerce. About 15 years ago the work broadened to custom websites in other industries.

Managing golf-course websites shaped how he still builds pages. A course may need tee times, catering, lessons, tournaments, and a pro shop. Focused pages for each of those services — what he called Power Pages — gave each customer need a clear place and a clear next step. He still starts by asking what the business offers, which services it wants to grow, and what customers need to know before they decide.

I’m just going to say this. He cannot promise a certain Google ranking, placement in an AI answer, or a specific number of leads. He can commit to thorough research, a clear roadmap, reviewing search terms and traffic, content connected to the services, and documenting the work. As useful inquiries appear, the strategy can be adjusted.

A website that helps someone take the next step

A site has to attract the right people, give them a good experience, and make the next step easy — call, request information, book, buy, or visit. It should feel as organized and personal as the business itself. Speed, clear menus, useful information, and simple contact forms are part of that. A customer should not have to hunt for a phone number.

Timing matters in the mountains. When a business wants winter customers, winter content should be reviewed before the busy season — depending on the business, that planning might start near the end of summer. Changing a page is not a promise that Google will send more traffic. The change needs a purpose, and the results need a review: useful visits, calls, inquiries, bookings, and customers through the door where those can be tracked.

Search tools will keep changing. The principles he keeps coming back to are understanding the customer, useful honest information, and consistency — more like training for a marathon than one burst of activity. AI can help organize a draft. The owner still supplies and confirms the firsthand details.

Why the San Bernardino Mountains

Mark spent most of his childhood in San Bernardino. Visiting the mountains was part of growing up. Now that he can spend most of his week here, he wants the company connected to a place that has meant something to him for many years.

His favorite scenic places in Big Bear are the mountain slopes, the lake, and the golf course. Each is beautiful to him. What makes them special is the memories. When he visits, he is not just looking at the scenery. He is remembering time with friends that has stayed with him since he was young.

One view he enjoys is from the top of the mountain, watching people ski. It reminds him of his first skiing experience with his friend Steve. As a child, he was taken to the top and ended up facing a slope that was far beyond his ability. He had never skied before, and it was a brutal introduction. He does not remember the trail name or its official difficulty rating, but he remembers how difficult it felt. Whenever he watches people ski now, that childhood memory comes back. It was not an easy way to learn, but it became an unforgettable part of his connection to Big Bear.

The lake brings back a different memory. When he was younger, he and his friend John rented a metal boat and went fishing during the summer. John does not remember that trip. Mark does. Being out on the water with a friend is something he has never forgotten. When he passes the harbor where he remembers renting the boat, he thinks about that day. For someone else, it might simply be a place to rent a boat. For him, it is a summer day that still matters.

The golf course is another favorite: the setting, the clubhouse, and the rounds he played there with friends. Golf has been a big part of his life, so the course brings back the friendships as well as the game.

Here’s the deal. Those memories do not replace research or a business owner’s knowledge. They help explain why Big Bear matters to him. A general description can say what a place offers. A real story can say why someone remembers it. That is what he wants to draw out of a client, too.

Where he would take someone who had never been to Big Bear depends on the season and on what they enjoy. He would want them to see several sides of the community, not one attraction for the whole visit. In spring, summer, or fall, weather permitting, he would start with a drive around the lake: parks, a walking trail, and time near the waterfront, including the Village and smaller stops outside the busiest areas. Winter starts with a comfortable place to stay. If they wanted a fireplace, he would confirm the property had one they could use and check the host’s instructions about firewood. A family with children might sled or play in the snow. Skiers would plan around the resort they already had in mind, with lodging and equipment rentals that made the trip easier, after a check of current road conditions and where to eat. He would ask whether they wanted walking, shopping, golf, or time by the water, and he would consider a cart for someone who preferred less walking. He would not make a first visit a test of endurance.

Lake Arrowhead

He loves Lake Arrowhead Village, set right on the lake. You can walk around to the different restaurants and shops. For a first visit he would take someone down to the lake by that shopping center, then to some trails to hike, and on a drive around the whole lake.

The areas that help him understand Lake Arrowhead are Lake Arrowhead Village, Blue Jay, Cedar Glen, and Skyforest.

On his first visit he liked driving down into a little valley, and the golf course is absolutely amazing. When it is time to leave, you drive back up to the top of the hill. The tall trees are beautiful, and it is all very scenic.

In summer, boating and shopping at Lake Arrowhead Village. In winter, he makes sure there is enough firewood in the cabin to stay warm, and there are some really nice ski slopes in the area to go skiing. It is beautiful during a big snow season, and it is a beautiful area in general.

The businesses right on the lake shore are the busiest in summer. In winter, it is the seasonal ski slopes and the rental shops, with a lot more tourists coming up to ski and do snow activities. A plan for a specific business still starts with what that owner wants to accomplish. Those notes for a local business are in Lake Arrowhead favorites for local businesses. How the consulting shows up is on the Lake Arrowhead page.

How that shows up for a Big Bear business is on the Big Bear page, including website design and local SEO. Lake Arrowhead is the other focus: websites and SEO, with its own pages for website design and local SEO.

Mountain weather, tourism, and visitor activity create shorter windows of demand than in a large metro. Some businesses depend on a relatively short busy season. He wants to understand when customers begin planning and what information has to be ready before that window — like getting the nets ready while the tide is out. New residents and second-home owners may not know whom to call; established owners still need to stay visible.

He does not believe SEO is dead. Google still matters, and AI search is another place people look. The work is to keep improving how a business can be discovered, how clearly its website answers questions, and how easily someone can take the next step. What changed, and what still works, is in what still works in SEO.

Relationships and referrals carry a lot of weight here. He aims to earn a place by being present, listening, and doing useful work.

A Big Bear page should explain something useful about serving customers in Big Bear. The town should be real on the page. The service area includes Crestline and Cedar Glen, each with its own page. Services cover website development and the SEO, AEO, and GEO overview. Questions people ask an AI tool are on AI search optimization. Lodging is on hotels, lodges, and resorts. Cabin websites are on websites for vacation rentals, and the wider mix is on industries. Monthly plans are on pricing.