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PROFESSIONAL SERVICES

Land development

Websites for land development consultants

A prospective client should understand the project types, the services, the geographic focus, and the consultant's role without reading one broad paragraph.

Pines clinging to a steep rocky slope.

Kendrick Mountain Consulting builds websites for land development consultants and similar professional firms. The goal is often a qualified inquiry. Mark Kendrick explains scope, process, project fit, and who the customer will work with.

What this can include

  • Plain explanations of project types, services, geographic focus, and the consultant's role
  • Service pages for subjects such as planning, entitlements, engineering coordination, scheduling, and construction management
  • Project notes by type and general location when naming the owner is not appropriate
  • Only images the firm has permission to publish
  • Approved project summaries, a professional background, service-specific questions, and a clear inquiry form
  • A knowledge base of lessons from years of client work, written into the service pages

What should a visitor understand quickly?

The first thing Mark would change is vague language that says a consultant has experience without explaining what they help clients accomplish. A prospective client should quickly understand the project types, services, geographic focus, and the consultant's role.

The website needs to make complex expertise understandable.

What does the Land Development Specialists work include?

On Brian Woods's project, Land Development Specialists at landdevspec.net, the work includes organizing his land development knowledge into specific services and project information. Subjects such as planning, entitlements, engineering coordination, scheduling, and construction management need clear explanations.

The value is helping a potential client understand where his experience fits their project, rather than presenting everything in one broad paragraph.

That example is also on web development.

How are project photos handled?

With job photos, he asks what the image shows, what the client's actual role was, and what information can be shared. A project can be described by type and general location when naming the owner is inappropriate.

He would avoid exact locations or identifying details where those would reveal confidential work, and use only images the firm has permission to publish.

Preparing photos for the website is covered in website photos for mountain businesses.

How should experience be shown?

He shows experience by explaining decisions, responsibilities, challenges, and lessons. If someone has more than 40 years of experience, the website should help a prospect understand what that experience means for their project.

Specific explanations are more convincing than repeatedly calling someone an expert.

Who is this kind of site for?

This kind of site is for professional firms whose clients need to understand their capabilities before starting a conversation. The goal is often a qualified inquiry rather than an immediate purchase.

The content needs to explain scope, process, project fit, and who the customer will work with. Approved project summaries, a professional background, service-specific questions and answers, and a clear inquiry form help. The knowledge base holds lessons from years of solving problems, and the service pages explain them in plain language.

Related

Questions

What should a land development website explain first?

The project types, services, geographic focus, and the consultant's role, in language a prospective client can use. Vague experience claims are the first thing Mark would change.

What is on the Land Development Specialists site?

Brian Woods's land development knowledge, organized into services and project information. Subjects include planning, entitlements, engineering coordination, scheduling, and construction management. A prospective client can see where that experience fits a project.

Can you name the project owner in a photo?

Name the owner only when that information can be shared. Otherwise describe the project by type and general location, and use only images the firm has permission to publish.

Ready to talk about a consulting website?

Tell Mark the project types you take, the area you cover, and who a new client would work with. Call (909) 443-2260, or send a note on the contact page.

Contact Kendrick Mountain Consulting