A PLAIN GUIDE
Original answers
Looking at client competitors
Start with the competitors the owner names, then see who else appears in search.
The businesses an owner already watches are not always the only results a customer sees. A directory, a publication, or a larger company can show up for that search even when it does not resemble the business. The point is to understand those results without losing the customers and the services. Call (909) 443-2260.
- Ask which businesses the owner considers important, and why customers choose them.
- Compare that list with the sites appearing for the searches those customers use.
- Notice a directory, a publication, or a larger company when it occupies the same search.
- Write an original page from the client’s own information. Do not copy another site.
- Treat a chamber or directory listing as something to investigate, not as a guaranteed result.
The ordered review of the site you already have is the website and technical SEO review.
What that review commonly finds, without repeating it here, is what a website audit usually finds.
Use the finding. Do not copy the page.
He identifies the customer need being addressed, then develops an original response from the client’s own information.
Another site’s wording, photographs, and claims stay there. He does not copy them. A review can show a missing explanation, a weak way to get in touch, or a useful topic, and those notes have to come from the pages actually opened. He would not assume every local business has the same gaps.
A directory is a lead to investigate
During local research he saw a chance to take part in a chamber directory and in community activities. Other real estate agents were involved, and he shared the idea with Cyndi.
Here’s the deal. That supports looking into the opportunity. It does not establish a guaranteed search benefit, and it does not name a result.
Competitor research in the first month of search work is described in what to expect when you start SEO.
Questions that make the comparison useful
Ask why customers choose this business, which alternatives they mention, and where inquiries are lost. That information is more useful than counting pages or keywords.
For a business in Big Bear, the owner’s list is still the start. Kendrick Mountain Consulting is based in Big Bear and serves San Bernardino Mountains businesses. The search results get compared with that list. They do not replace what the owner knows about the customers.
Related
- Website and technical SEO review
- What a mountain business website audit usually finds
- What to expect when you start SEO
- What still works in SEO
- Guides
- Contact Mark Kendrick
Questions
How do you look at Big Bear competitors?
Hear which businesses the owner thinks matter, then compare that list with sites appearing for the relevant customer searches. A Big Bear competitor the owner has never mentioned can still show up there.
Will you copy a competitor’s website?
No. Wording, photographs, and claims from another site are not reused. The page is written from the client’s own information.
Does a chamber directory guarantee better search visibility?
No. Sharing a chamber-directory idea with Cyndi was a reason to investigate. It is not a guaranteed search benefit.
Are the owner’s competitors the only ones that matter?
They are the place to start. A directory, a publication, or a larger company may compete for the same search even when it does not look like the business.
Do you publish other businesses’ weaknesses?
No. Any gap has to come from the review of those pages, and it is used to plan the client’s own explanation. This page does not name other businesses or assign them faults.
Want a look at who shows up for your customers?
Tell Mark who you consider the competition and which service you want to grow. He can compare that with the search results and keep the writing original.