A PLAIN GUIDE
New to the mountain
Helping newcomers find local businesses
Someone new to the mountain may not know whom to call, where to eat, or which services are around.
Mark Kendrick wants a mountain business easy to find for people who are new here: new residents, second-home owners, and people buying a vacation or rental property. For-sale signs he has seen are not a count of who will buy, or how they will use a property.
What the signs do and do not say
Living part time in the San Bernardino Mountains helps him notice changes in the communities. He has seen many properties advertised for sale, including homes and commercial buildings.
Here's the deal. Those signs do not tell him who will buy, or how they will use a property. They are not a market count. They remind him that the customer base can change.
Who may be looking for the first time
New residents, second-home owners, and people buying vacation or rental properties may need to discover local businesses for the first time.
An established owner may be well known among longtime residents. Someone new to the area may not know whom to call, where to eat, or which services are available. He wants to help that business reach those people when they begin looking.
Second-home owners who search from down the hill are covered in marketing to second-home owners.
A first trip up for a visit is a different person. Directions and what to expect are in helping first-time visitors find your business.
What he would make easy to find
Being known among longtime neighbors is not the same as being easy to find for someone who just arrived. The page should say what the business does, where it works, and how to reach it.
He would check that business's own customers before treating any of this as a fact for them. Big Bear and Lake Arrowhead do not draw the same mix of people, so he would not hand every owner the same page. A ranking is not promised.
A plumber or a roofer still needs a clear way to call. See websites for mountain trades and home services.
Hours and how to find a place to eat belong on websites for mountain restaurants. An agent who helps a buyer new to the area has a page linked below.
Related
- Marketing to second-home owners
- Helping first-time visitors find your business
- Marketing to tourists and year-round residents
- Websites for mountain trades and home services
- Websites for mountain restaurants
- Websites for mountain real estate agents
- Big Bear vs Lake Arrowhead for businesses
Questions
Are for-sale signs a count of new customers?
No. Signs on homes and commercial buildings do not say who will buy, or how they will use a property. They are not a market count. They are a reminder that the people looking for a local business can change.
Who counts as a newcomer here?
New residents, second-home owners, and people buying a vacation or rental property. They may need to find a local business for the first time. An established owner can already be known among longtime residents.
Is this the same as a first-time visitor?
A first-time visitor is often here for a trip and needs directions, parking, and what to expect. This page is about people who may be new to living here, owning a second home, or buying. Some of them need the same practical details. The reason they are looking can be different.
Will those people find the business?
That is not promised. He would check the business's own customers before treating a hunch as a fact. The work is to say what the business does, where it works, and how to reach it, so someone new has a way to look it up. A ranking is not promised.
Want to be findable for someone new?
Tell Mark who already knows you, and who might be new to the mountain and still looking for a local business. Call (909) 443-2260.