SITE REVIEW
What to fix first
Website and technical SEO review
A short answer for a Big Bear or Lake Arrowhead owner whose business is hard to find on Google.
If your Big Bear or Lake Arrowhead business isn’t showing up on Google, Kendrick Mountain Consulting can find out why. Mark Kendrick reviews your website and Google listing, checks whether your pages can be found and read, and gives you a short list of what to fix first. Call (909) 443-2260.
What the review covers
The review checks whether people and search systems can actually use the site, then gives you a clear list of what to fix first.
A new site or an ongoing search plan can follow. Rankings are not promised.
What this can include
- A defined scope: the live public website, plus Search Console if you already have access
- Checks for mobile use, whether important pages can be crawled, page titles, working links, and speed
- A prioritized fix list — first, next, later — with a purpose for each item
- A written record of what was found and what was changed
- A repeat check after the first round of fixes, not a one-and-done report
What we look at, and what access is needed
The review starts with the public website you already have: when it was last updated, whether the information is accurate, whether it matches your goals, and whether it is easy to call, visit, book, or ask for information. Mark also looks at how people search for the business.
Real quick: you need a live URL. If you already use Google Search Console, access to that property helps investigate how Google is finding the site. Setting it up is useful. Verifying a site there does not, by itself, raise rankings. A sitemap helps Google find important pages; it does not replace useful content or a working site.
Mobile, crawl access, titles, links, and speed
The technical foundation matters. People should be able to use the site easily on a phone, find what they need, and take the next step. That includes a good mobile experience, readable pages, working links, and attention to speed.
The larger picture is whether relevant search systems can access public content, whether important pages can be discovered, and whether technical problems are getting in the way. Being accessible, being indexed, and being selected for an AI answer are different things. The job is to remove avoidable barriers.
What gets fixed first, then checked again
Findings are ordered by how much they get in a customer’s way — not by a promised Google position. Problems that hide the phone number, block a page, or send someone to a dead link come before tidy-up work. Each item should have a purpose.
A finished report is not finished marketing. After the first fixes, the same checks are repeated. Search Console and the sitemap help monitor how pages are handled. Changing a page is not a promise of more traffic. The owner should see what was found, what was fixed, and what comes next.
Sample issue list
Sample findings
Sample findings, written so an owner can see what to fix first. Rankings and a set number of customers are not promised.
First
The phone number is hard to tap on a phone, and the next step is buried.
Visitors should not have to hunt to call, book, or ask a question.
First
An important service page cannot be reached from the menu or the sitemap.
Search systems and people both need a path to the pages that matter.
Next
The homepage title does not say what the business does.
Unclear first impressions send people back to search.
Next
Two internal links go to removed pages.
Working links are part of a usable site, not extra decoration.
Later
The site is slow on a phone over a weak mountain connection.
Speed supports the experience. It is not a ranking guarantee.
Later
Google Search Console is not set up.
Verifying the site does not, by itself, improve rankings. It does help investigate problems and review search activity.
Related
- Web development
- SEO, AEO, and GEO overview
- AI search optimization: AEO and GEO
- SEO for San Bernardino County mountain-town businesses
- Get your mountain business on Google Maps
- How to tell which marketing is working
- Why local visits matter for marketing
- Website mistakes small mountain businesses make
Questions
Why doesn’t my business show up when people search my town?
Common reasons: the site doesn’t say plainly what you do and where, the Google listing is unverified or names the wrong town, important pages can’t be reached, or the information is old. The review finds which ones apply to you.
My website looks great. Why can’t anyone find it?
A good-looking site can still be hard to use on a phone, hard for search systems to read, or missing from Google Search Console. Looks are a starting point, not the whole job.
Will setting up Google Search Console fix it?
Not by itself. Verifying the site doesn’t raise rankings. It does show how Google sees your pages, which helps find the real problem.
Do I need a whole new website?
Not always. The review comes first. Many problems can be fixed on the site you have, and if a rebuild makes sense, the pages that already work get kept.
What do you need from me to start?
Your website address. If you already use Google Search Console, access to it helps. Mark also wants to know how customers find you now and what you want more of.
Will this audit put me in a better Google ranking?
No. The “ranked” list is the order of repairs — first, next, later — not a ranking guarantee. Search Console and a sitemap help us see how the site is handled. They do not replace useful content.
Do I have to give you logins?
The public site is enough to start. Search Console access helps if you already have it. You do not need to hand over the whole hosting account for a first review.
Ready to bring in more of the right customers?
Tell Mark about your business. We’ll look at the website you have, the customers you want, and the next step that actually fits.